Hotel At Avalon Celebrates Grand Opening With Gala

| by Kristal Dixon



ALPHARETTA, GA — North Fulton County residents are invited to attend a grand opening celebration of The Hotel at Avalon and Alpharetta Conference Center. This celebration, dubbed A Gala Exactly Like Nothing Else, will be held on Saturday, Jan. 20 and will benefit North Fulton Community Charities.

A ribbon cutting and official opening for the hotel was held on Tuesday, Jan. 16.

The opening of the 330-room Autograph Collection hotel and the 65,000-square-foot conference center punctuates Avalon Boulevard, completing the vision for the award-winning mixed-use community. The exclusive black tie grand opening will feature dinner and libations, music and dancing and a silent auction.

"We are truly excited to be part of the team bringing the Alpharetta Conference Center as an important amenity for the Technology City of the South," said Alpharetta Mayor David Belle Isle. "Together with The Hotel at Avalon, this offering catapults Alpharetta to the highest level in terms of our ability to serve our corporate citizens while also providing an exciting new venue for the special moments in the lives of our residents."

The $112 million project is the result of a public-private partnership between Stormont Hospitality Group, Long Wharf Capital, NAP and the city, with additional assistance from the Development Authority of Fulton County and the Alpharetta Convention & Visitors Bureau.

The Hotel at Avalon joins a portfolio of more than 130 independent Autograph Collection hotels. The hotel and event venue has already booked 135 events and 13,000 group room nights, due to exceptionally strong demand from corporate groups and associations, as well as weddings, bar mitzvahs and other social events.

The hotel's food and beverage options, South City Kitchen Avalon from Fifth Group restaurants and Starbucks coffee, will also open this month at Avalon's street level, adding exceptional on-site dining options to Avalon's culinary mecca. It will also offer guests curated packages for foodies, shoppers, girl's weekends, themed Avalon events and many more. Details around each curated package will be revealed soon.

The hotel and conference center both offer 44,000-square-feet of adaptable event space, including a second-story pool terrace overlooking Avalon Boulevard that seamlessly transforms from day to night for outdoor events and banquet functions, two stunning ballrooms, an executive boardroom and a host of intimate venues for smaller meetings.

Additional amenities include a 24-hour fitness center, complimentary high-speed wireless internet through Avalon's Gigabit connectivity, access to Club Avalon Concierge, and the mixed-use development's dynamic variety of shops, dining and entertainment right outside the door, including the soon-to-open The Woodhouse Day Spa which will partner with the hotel on luxurious spa packages.

Cooper Carry led the design of the hotel, while Perkins + Will designed the hotel and conference center interiors, The Johnson Studio at Cooper Carry designed South City Kitchen Avalon and general contractor Brasfield & Gorrie led the construction of the project.

Guests can purchase tickets to the Gala by visiting Avalon's website here. For more information, visit and

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